Rayse Platform Privacy Policy – Client Users
Effective Date: July 8, 2024
Rayse Inc. (collectively, “Rayse,” “we” or “us”) provides a platform for real estate agents, associated service providers, and their clients to engage in a collaborative real estate experience from the search to closing, with unprecedented transparency on everything from the agent’s particular areas of expertise to financial structure to timelines (“Platform” or “Rayse Platform”). In this Platform Privacy Policy (“Privacy Policy” or “Policy”), we describe how we collect, use, disclose and otherwise process the personal information described below, as well as the rights and choices you have regarding such personal information.
Our users include business customers, such as real business brokerages, agents, associated service providers, and administrative support staff (“Agents and Service Providers”). In addition, homebuyers and sellers also use our Platform (“Clients”). This Platform Privacy Policy applies to current and former Clients who use or have used our Platform (“Client Users”).
You can review more detailed information about our privacy practices and your rights and choices below in our Policy, which is organized into the following sections:
- Scope
- Personal Information Collection
- Purposes of Collection and Use
- Disclosure of Information
- Aggregate and Non-identifiable Information
- Cookies, Targeting, and Analytics
- Your Privacy Choices
- Information About Children
- Third-Party Sites and Services
- Security
- Changes to Our Privacy Policy
- Contact Us
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Scope
This Privacy Policy applies to the personal information that Rayse collects, uses, discloses, and otherwise processes regarding:
- Client Users, including information related to their use of the Platform and/or our website (including https://client.rayse.com) where the Platform is available, the services we provide through these, and where we display or include a link to this Policy (collectively, the “Services”);
- Client Users that use our products and Services or communicate with us for customer support, troubleshooting, or other interactions with us;
- Client Users who register for and/or apply to participate in our webinars, other events, and programs via our Platform;
- Client Users who are subscribed to receive news, information and marketing communications from us regarding our Platform;
- Client Users who participate in contests, sweepstakes, surveys and research conducted by us; and
- Client Users that communicate with us or otherwise engage with us related to our Services.
Not In Scope. This Policy does not apply to job applicants and candidates who apply for employment through our job application portal, or to employees and non-employee workers, whose personal information is subject to different privacy notices. Also, please see our Rayse Privacy Policy for additional information regarding the personal information we collect related to our other website(s) and other services discussed therein.
Your use of our Services and any dispute over privacy is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Policy.
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Personal Information Collection
We collect information directly from you, from third parties, and by automated means as set out below.
- Personal Information Collected Directly.
The personal information that we collect and process will vary depending upon the circumstances and how you interact or engage with us, but generally includes:
- Registration and account information. From our Client Users, we may collect personal information such as: name, email address, phone number, address and contact details; account profile information; real estate journey progress; and other information related to your Client account and as collected by your Agent and Service Providers, as well as other real estate professionals.
- Communications and interactions. When you communicate or interact with us, whether through the Services, via email or otherwise, we collect and maintain a record of your contact details, contact preferences, communications, and our responses. Interactions may include when requesting customer service or additional information about our Services, signing up for our mailing lists, or otherwise providing us information through the Services.
- Programs and surveys. If you participate in sweepstakes, contests, promotions, and other programs that we offer through or related to the Platform, we will collect your name, email address, registration information, and other related information. We may also conduct surveys, which may help us evaluate, develop and improve our Services and better respond to audience preferences. We may also work with third-party industry experts to facilitate customer and client research. You may opt out of these opportunities separately from other marketing information. If you respond to surveys or similar requests, we will collect your personal information, including name and contact information and survey responses.
- Personal Information from Third Parties Sources.
We collect information about you from other sources, such as public sources, business partners, and other third parties. For example, we may collect information such as:
- Vendors and service providers. We outsource some of our operations to our service providers and vendors in order to provide and operate our Services. They may collect and provide us with IP address and unique identifiers, and other Client User activity information.
- Social media and other third-party platforms. If you post information about us or engage with us on social media or other third-party platforms, we may collect personal information about you from that third-party platform. If choose to link your user account to or log in to our Services with a third-party account (e.g., Google or Microsoft), they will provide certain information to us to facilitate your sign-in process. If you link your calendar with our Services, we may receive information about your upcoming events and/or add events, such as scheduled tours and showings. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.
- Personal Information We Collect Automatically or Derive.
We automatically collect personal information related to your use of our Services and interactions with us and others, including information we collect automatically (e.g., using cookies and pixel tags). We may also derive information about you and your use of the Services. Such information includes:
- Device and browsing information. We may use cookies, third-party SDKs, pixel tags, and other tracking technologies to automatically collect personal information when you use our Services. This information may include IP address and other unique identifiers, general location information, browser type, domain names, access times, pages views, date/time stamps, operating system, language, scrolling activity, device type, unique ID, Internet service provider, referring and exiting URLs, and similar device and usage information. For more information about our use of cookies and other online tracking tools, please see the “Cookies, Targeting, and Analytics” section below.
- Activities and usage. We collect activity information related to your use of our Services, such as information about the links clicked, searches, features used, pages viewed, time spent, and files uploaded. We also collect activity information related to your use of our Services, such as data logs, as well as data used to: identify the source and destination of a communication; optimize and maintain performance of the Services and our products; and monitor, investigate and prevent and detect fraud, system abuse, security incidents, unauthorized activities and access, and other misuses of the Services.
- Purposes of Collection and Use
In general, we use personal information for the purposes set forth below:
- Providing Services and support. To provide and operate our Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries and requests, communicate with you, and for similar service and support purposes.
- Communicating with you about the Services. For example, to send notices, updates, security alerts and other administrative messages. We may also send user surveys and questionnaires, such as for market research.
- Analytics and improvement. To better understand how users access and use the Services, and our other products and offerings, and for other research and analytical purposes, such as to evaluate and improve our services and business operations, to develop new services and features, and for internal quality control and training purposes.
- Our advertising services. To promote Rayse’s products and services on third-party websites or newsletters, as well as to measure and understand the reach and effectiveness of these ads and provide analytics and reporting to advertisers and ad partners.
- Marketing and promotional purposes. For marketing purposes, including to send you newsletters, updates, alerts, and promotional information we think may interest you, as well as to evaluate, measure, and improve our marketing.
- General business operations. To consider and implement mergers, acquisitions, reorganizations, and other business transactions, and where necessary to the administration of our general business, accounting, recordkeeping, and legal functions.
- Security and protection of rights. To protect the Services and our business operations, including to prevent and detect fraud, misuse and unauthorized activities, as well as where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use or this Policy.
- Complying with legal obligations. To comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court order, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
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Disclosure of Information
We may disclose the information, including personal information, that we collect to others, as reasonably necessary for the purposes described above and as otherwise directed or authorized to by you, which may include:
- Vendors and service providers. To vendors, service providers, contractors, or agents who process such information on our behalf, in order to provide services to us or perform functions on our behalf, including IT service providers, analytics providers, and data providers that we work with to enhance our data.
- Affiliates and subsidiaries. To our affiliates or subsidiaries; however, if we do so, their use and disclosure of your personal information will be subject to this Policy.
- Other users. If you have access to any Services as an authorized user, we may share personal information about your access to the Services and your communications or requests to us, with relevant Agents and/or Service Providers and business customers. For instance, Agents and Service Providers will have access to their Clients’ user account information, including their profiles and journey progress so they can collaborate with Clients and provide updates. In addition, other authorized users from the same Agent, Service Provider, or other business customer companies may have access to information, data, activity, and comments you provide within our Services.
- Ad measurement providers. To advertising measurement providers and other service providers that help us and ad companies understand information about the content and ads viewed, and the effectiveness of ad campaigns, including the audience that saw the ads and how they responded. These measurement providers collect or receive information about your viewing of or interaction with content and ads within the Services and through our advertising services on other websites, mobile apps, and platforms.
- Protecting rights and interests. To law enforcement and others where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property and safety of others. For example, in order to (i) prevent, detect, investigate and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety or legal rights of any person or third party, or (iii) enforce, and detect, investigate and respond to violations of our Terms of Use. We may also disclose personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
- Legal compliance. To regulators, law enforcement and other third parties in order to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, in response to a subpoena, warrant, court order or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a government official.
- Business transfers. We may disclose your information to another entity in connection with an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer, including during negotiations related to such transactions.
- Aggregate and Non-identifiable Information
We may collect, use, disclose, and otherwise process aggregate and non-identifiable information for marketing, advertising, research, compliance, or other purposes.
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Cookies, Targeting, and Analytics
We and our third-party service providers use cookies, pixels, java script, and other mechanisms to automatically collect information browsing, activity, device and similar information within our Services. We use this information to, for example, analyze and understand how users access and use the Services, how they interact with others through our Services, as well to identify and resolve bugs and errors in our Services and to assess secure, protect, optimize and improve the performance of our Services.
Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through the Services for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others allow us to track your activities in our Services, support the security and performance of the Services, or allow us to track activity and usage data within Service. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether.
Pixel Tags. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device, pixel tags are embedded invisibly on web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Third-Party Analytics. We may use non-affiliated analytics companies, for example Google Analytics (see privacy policy and opt-out), to evaluate use of our Services. We use these tools to help us understand use of, and to improve, our Services, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.
Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt out of targeted advertising by following the instructions in the “Cookies, Targeting, and Analytics” section.
Advertising and Targeting. As described above, we work with third parties, such as third-party ad networks, analytics and measurement services and other third-party ad companies to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites and online services. We and these third-party ad companies may use cookies, pixels tags, and other tools (which we may refer to collectively as “targeting cookies”) to collect activity information within our Services (as well as on third-party sites and services), as well as IP address, location information, unique ID, cookie and advertising IDs, and other identifiers, as well as browsing information. We and these third-party ad companies use this information to provide you more relevant ads and content within our Services and other online services and on third-party sites and apps, and to evaluate the success of such ads and content.
Preferences. We make available several ways for you to manage your preferences regarding third-party advertising and cookies within our Site and Services. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Site and Services. In addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or “contextual” ads from us.
- Browser settings. To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies, notify you when a cookie is set or delete cookies. Visitors to our Site and other online services who disable cookies will be able to browse the Site, but some features may not function.
- Industry ad choice programs. You can control how participating third-party ad companies use the information that they collect about your visits to our Sites and those of third parties, in order to display more relevant targeted advertising to you. For more information and to opt out of receiving targeted ads from participating third-party ad networks go to:
- https://aboutads.info/choices (Digital Advertising Alliance) (You can also download the DAA AppChoices tool in order to help control interest-based advertising on apps on your mobile device.)
Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or contextual ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
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Your Privacy Choices
Users have several choices regarding their personal information and privacy preferences, as described in this section.
Marketing Communications. We may send periodic promotional emails to you. You may opt out of such communications by following the opt-out instructions contained in the email or emailing us at info@rayse.com. Please note that it may take up to ten (10) business days for us to process opt out requests. If you opt out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
Cookie and Targeted Advertising. As described in the “Cookies, Targeting, and Analytics” section above, you can manage your preferences for cookies (including targeting cookies) on our Site and Services by adjusting your cookie settings or other preferences.
Accessing and Updating Your Account Information. If you register for an account with us, you can access and update certain information we have relating to your account within your account profile settings. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.
For more information about our privacy practices and your privacy choices, you may contact us as set forth in the ‘Contact Us’ section below.
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Information About Children
Our Services are not intended for minors under the age of 13. We do not knowingly or specifically collect information about minors under the age of 13. If you believe we have unintentionally collected such information, please notify us at info@rayse.com and we will take action as necessary to securely delete such information.
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Third-Party Sites and Services
Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
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Security
We have implemented safeguards and technical measures to protect the personal information that we have under our control from unauthorized access, use or disclosure. However, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared device.
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Changes to our Privacy Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change, such as via email or prominent notice on the Site.
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Contact Us
If you have questions or concerns regarding the way in which your personal information is being processed or this Policy, please email us at info@rayse.com or reach out to Rayse using the contact information below: