We are innovators.And we are customers.
We are innovators with decades of industry experience and a deep commitment to both agents and their clients — in elevating the transparency and accountability of the real estate journey.
Our investors and advisors are also our customers, incorporating Rayse into the everyday practice of a network of more than 600,000 agents.
Together we are leading a shared call for change — honoring and valuing the expertise that resides in our industry and determining the most meaningful investments of our clients' lives.
The people who started it.
James Dwiggins
James Dwiggins serves as the Co-CEO of Rayse. He is also the CEO of NextHome and has been in the real estate franchise business since 2006. James is third-generation in the real estate space; his grandfather started a brokerage in 1967. Prior to franchising, James cofounded VREO, developer of groundbreaking enterprise-level internet applications for agents and brokers. VREO pioneered biometric signature software for paperless transactions and garnered numerous industry accolades, including the coveted Inman Innovator Award for breakthrough technologies. Previously, James cofounded USA Virtual Tours, which he helped grow nationally until its acquisition in 2001. James speaks regularly at industry events and is a frequent media expert on real estate. He has been featured as a RISMedia Newsmaker and on the Swanepoel Power 200 list. Franchise Business Review recognized him as the leader of the number-one real estate franchise (and number-one across industries) in owner satisfaction for three years in a row. James is also a cohost of the popular Real Estate Insiders Unfiltered Podcast.
Christian Dwiggins
Christian Dwiggins serves as the Co-CEO at Rayse, bringing a one-of-a-kind blend of creative and technical prowess to the table. His diverse skill set encompasses film and music production, digital marketing, data analysis, consumer insights, product design, and collaborative team building. Christian's expertise spans a broad spectrum, from crafting strategic initiatives and fostering partnerships that propel SaaS solutions forward to overseeing remote teams with precision. His track record includes orchestrating meticulous go-to-market strategies and product operations. In addition to his corporate achievements, Christian is a Grammy award-winning team member with a background in tactical satellite communications from his time in the U.S. Marine Corps.
Christine Jacobson
Christine Jacobson brings to Rayse deep executive entrepreneurial leadership and more than 20 years of creative branding, marketing, business strategy and product technology experience. Her successes in launching companies that have transformed the consumer real estate experience include cofounding NextHome and scaling the pioneering AI-powered OJO Labs across 48+ markets in under three years. Christine started her career in real estate as a top-producing agent, closing $50 million in four years. Her work is always rooted in building relatable, genuine connection and joyful, meaningful impact on people's lives.
The team building it.
Craig McClelland
Craig McClelland is a seasoned real estate professional with over 20 years of experience. Since August 2022, he has served as the Senior Vice President and Head of Real Estate at Bayview, where he launched LKV Realty's ground-up development, a referral real estate model active in all 50 states. He also led Bayview's Private Equity team and played a key role in acquiring HomeVestors of America, fostering strategic partnerships. Previously, Craig spent 14 years at Better Homes and Gardens Real Estate Metro Brokers, advancing from Director of Strategic Growth to COO and Vice President. He was instrumental in the mergers and acquisitions of over a dozen companies, significantly expanding Metro Brokers' market presence and introducing new revenue streams. Craig's influence extends to successful investments and advisory roles in start-ups like OpCity, Dotloop, Zavvie, and Huzi.ai. Recognized as an Inman News contributor and a top RISMedia Influencer, Craig serves on the boards of HomeSnap and the Broker Public Portal.
Don Rolling
Don Rolling serves as the Director of Software Development at Rayse. With extensive experience and a passion for innovation, his journey in tech is marked by his commitment to excellence and adaptability. His expertise spans the .Net ecosystem, DevOps, SQL Server, AWS, and more. Don is also a music and chess enthusiast, bringing a unique perspective to every project. At the core of his approach is a deep commitment to transparency, accountability, and collaboration. He fosters a culture of continuous learning and growth, both for himself and his team. Don's passion for his craft shines through in everything he does.
Yvonne J. Thomas
Yvonne J. Thomas is a dedicated real estate professional with over 20 years of experience. As a licensed Broker and Certified Educator in Georgia, she has guided countless agents to success, specializing in leadership, team management, and compliance. Previously, Yvonne served as the lead coach for the largest independent brokerage in the Southeast, overseeing more than 2,000 sales agents. Her career in real estate leadership has taken her across the USA, Canada, and Europe, providing a unique global perspective that she loves to share. Fluent in Dutch, German, and English, she's also certified in e-Learning Instructional Design, making learning fun and accessible.
Advisors
The people who set the standard in this industry. They advise us because they use us.












Investors
MLSs, brokerages and associations who put their own money behind the standard they wanted to see.