December 19th, 2025
What Our Recent Masterclasses Revealed About Today’s Buyers
Over the past series of masterclasses, we brought together more than 3,000 attendees across 10 live sessions with top industry leaders. Beyond the incredible turnout, these conversations delivered something even more valuable: clear, data-backed insight into what today’s buyers actually expect from their agents.
Across all 10 masterclasses, one question consistently rose to the top:
What truly influences a buyer’s decision when choosing an agent?
The answers were decisive.
Real-Time Communication Is No Longer Optional
One of the strongest takeaways from our masterclass series was the overwhelming importance of real-time updates during the transaction process.
96% of clients said it’s important for their agent to keep them updated in real time via text or an app.
Buyers no longer want to wonder what’s happening behind the scenes. They expect proactive communication, visibility, and reassurance at every stage of the transaction.
Buyers Will Choose Transparency — Even at a Higher Commission
Perhaps the most compelling insight from the 10-session masterclass series was how strongly transparency impacts buyer decisions.
- 88% of consumers would choose an agent who uses a visibility platform over one who doesn’t
- More data is availible that we will be sharing in 2026
This signals a meaningful shift in buyer expectations. Consumers aren’t simply shopping for the lowest commission, they’re choosing the agent who provides the most confidence, clarity, and trust.
The Takeaway for Agents
With insights gathered from 3,000+ attendees across 10 masterclasses, one thing is undeniable: buyers expect more than promises.
They expect:
- Real-time communication
- Clear visibility into what’s being done on their behalf
- A single, centralized place to see progress instead of fragmented updates
The agents who win in today’s market won’t be the ones who say they’re working hard, they’ll be the ones who can prove it.
These masterclasses made one thing clear: transparency is no longer optional, it’s a competitive advantage.