August 19th, 2025
Revolutionary Platform Demonstrates Agent Impact: Reinforces Transparency and Accountability at Every Stage of the Homebuying Experience
ALTAMONTE SPRINGS, Fla. (August 19, 2025) - Stellar MLS, the largest multiple listing service in Florida and Puerto Rico and one of the most influential in the U.S., is partnering with Rayse, a leading real estate technology platform, to deliver an innovation that helps agents showcase their value clearly, confidently, and consistently at every stage of the home ownership journey. The platform was introduced to Stellar brokers in March at a discounted rate, and the functionality for agents is very similar; however, the new benefit is now included in all Stellar MLS agent customers’ subscriptions, free of cost.
The platform tracks agents’ progress while providing clients with reassuring, real-time data. Real estate professionals can showcase the time spent on key activities such as responding to inquiries, negotiating, previewing properties, and analyzing market trends. Clients gain clear visibility into the value, dedication, and advocacy their agents provide.
The partnership reflects Stellar MLS’s commitment to staying ahead of industry trends by delivering solutions that anticipate customer needs and empower real estate professionals to excel in a competitive market. It also supports Rayse’s mission to redefine the agent-client relationship through real-time visibility into key agent activities.
Stellar MLS CEO Merri Jo Cowen shared, “At Stellar MLS, our mission is to empower agents and brokers with tools that drive trust, clarity, and confidence in every transaction they lead. That’s why we are excited to announce that Rayse is now included in our customers’ Stellar MLS subscription. Rayse makes transparency simple. By visualizing agent activity, from showings and negotiations to market analysis and closing milestones, clients can clearly see the hours of expertise agents invest per transaction, not just generalizations. By offering this product to all Stellar MLS customers, we’re continuing our commitment to provide tools that drive success, differentiation, and long-term client relationships for our Stellar community.”
A new survey conducted by Rayse with 200 recent sellers showed that 89% of clients said they would pay their agent more if they could have a tool that shows what agents are doing behind the scenes. This underscores the need for agents to be more transparent, highlight their expertise, and clearly demonstrate the value they bring to one of life’s most important milestones.
“Today’s consumers expect transparency, and Rayse delivers it in real time,” said James Dwiggins, Co-Founder and Co-CEO of Rayse. “We’re thrilled to partner with Stellar MLS to help agents build trust and loyalty by showing the work they do behind the scenes every step of the way.”
The Rayse platform is a win-win for real estate professionals and clients: it protects agent and broker value, strengthens client trust, and reinforces their critical role in the home-buying and selling process, while also shedding light on the behind-the-scenes expertise that makes the clients’ journey smooth and stress-free. Features of the program include:
- Buyer and Seller Presentations – Transform an agent’s initial consultation into a structured, high-impact experience. Buyers will follow a clear, engaging journey that highlights the value their agent brings at every stage.
- Client Portal – Rayse provides a transparent, streamlined experience that keeps clients informed without overwhelming them. With features like offer comparisons and tour feedback, agents can clearly demonstrate their value while ensuring clients have the insights they need.
- Closing Report – Keep all strategic decisions, negotiation wins, and key milestones organized in one easy-to-read location, making it undeniable why a skilled agent is essential to every successful transaction.
To learn more about Rayse and receive current exclusive pricing for Stellar MLS members, you can visit https://www.stellarmls.com/products/rayse.
About Stellar MLS
Stellar MLS is the multiple listing service for real estate professionals who value clarity, stability, and support in a real estate market and industry defined by change. As the largest multiple listing service in the state of Florida and among the largest and most influential in the U.S., Stellar MLS serves over 84,000 customers and supports real estate agents and brokers across 21 REALTOR® associations in Central and Southwest Florida and Puerto Rico. Its extensive footprint allows Stellar MLS to deliver a broader suite of cutting-edge products and services, and more opportunities for customers to do business than almost any other MLS. Stellar MLS creates conditions within which real estate professionals can succeed, the housing market can thrive, and people who seek homeownership have every opportunity to achieve it.
About Rayse
Rayse is a pioneering real estate technology platform dedicated to transforming the agent-client relationship. By offering a suite of data-driven tools that enhance transparency, accountability, and communication, Rayse empowers agents to clearly demonstrate their value at every stage of the transaction. Rayse streamlines the home buying and selling experience, ensuring informed decision-making and building lasting trust between agents and clients.